ksenia kuzminykh
design and illustration
Year of the Wooden Dragon
Moscow, Russia•2024
Moscow, Russia•2024
Creating a character for the Russian company FABERLIC — a manufacturer of cosmetics, clothing, accessories, footwear and other product categories.
Goal: a limited New Year’s collection for souvenir and cosmetic products.
Three types of the character’s image are presented. The hero can be considered either separately within a product line or in combination with one or several products, depending on the type of item.
Idea: a dragon, a mythical creature — the strongest and most powerful sign. The Year of the Wood Dragon: charismatic, curious, creative, and beloved by all. Cheerful and lively :)
This creature is highly noticeable, which is also emphasized by bright «lucky items» that attract good fortune: bracelets, pendants, earrings, wish ribbons, and candles.
Goal: a limited New Year’s collection for souvenir and cosmetic products.
Three types of the character’s image are presented. The hero can be considered either separately within a product line or in combination with one or several products, depending on the type of item.
Idea: a dragon, a mythical creature — the strongest and most powerful sign. The Year of the Wood Dragon: charismatic, curious, creative, and beloved by all. Cheerful and lively :)
This creature is highly noticeable, which is also emphasized by bright «lucky items» that attract good fortune: bracelets, pendants, earrings, wish ribbons, and candles.
This year's primary colors
«Ebony Tree»
Panton 4975 С
Brown — the earth element, marking the start of a new cycle: brith, childhood, and swift growth. It embodies the spring Yang energy, which sparks the sap flow in trees and drives growth, flowering, and renewal.
«Pine forest»
Panton 357 С
Green — the forest, the element of the earth. It symbolizes life, flexibility, rebirth, prosperity, harmony with nature and renewal.
«Red Flame»
Panton 1795 С
Red — the flame, the element of fire. It signifies luck, joy, prosperity, and well‑being. In mythology, it represents protection from evil spirits.
«Rose Gold»
Panton 7410 С
Gold — a metal, the element of earth. It symbolizes fertility, nobility, and wealth.
Visualization on the product
In this case, the packaging approach relies on vibrant illustrations and a cheerful character. This design creates an atmosphere of playfulness and lightness, drawing attention to the product and emphasizing its premium quality through the use of foil printing.
Contacts
Get in touch kseniakuzminykh@yandex.ru
All illustrations by Ksenia Kuzminykh 2026 • Russia, Moscow