Year of the Wooden Dragon, 2024
Moscow, Russia
Creating a character for the Russian company FABERLIC.
Goal: a limited New Year's collection for souvenirs and cosmetics.
There are three types of images. The hero can be considered separately in the product line, or in conjunction with one or more products, by product type.
Idea: the dragon, a mythical animal, is the strongest and most powerful sign. The Year of the Wooden Dragon: charismatic, inquisitive, creative, universally loved. Cheerful and noisy :)
He is a noticeable being, and this is also indicated by bright «lucky gizmos» that attract good luck: bracelets, pendants, earrings, wish ribbons, candles.