Year of the Wooden Dragon, 2024
Moscow, Russia
Creating a character for the Russian company FABERLIC.

Goal: a limited New Year's collection for souvenirs and cosmetics.

There are three types of images. The hero can be considered separately in the product line, or in conjunction with one or more products, by product type.

Idea: the dragon, a mythical animal, is the strongest and most powerful sign. The Year of the Wooden Dragon: charismatic, inquisitive, creative, universally loved. Cheerful and noisy :)

He is a noticeable being, and this is also indicated by bright «lucky gizmos» that attract good luck: bracelets, pendants, earrings, wish ribbons, candles.

Palette

This year's primary colors
  • Ebony Wood
    Panton 4975 С
  • Pine Forest
    Panton 357 С
  • Red Flame
    Panton 1795 С
  • Rose Gold
    Panton 7410 С
Brown
«Ebony wood»
Element: wood. This is the beginning of a new cycle, birth and childhood; rapid growth and development. This element is responsible for the Yang of spring. Spring gives an impetus to the movement of sap in the trees, the process of development, flowering, and renewal.
Green
«Pine Forest»
It symbolizes life, flexibility, rebirth, prosperity, harmony with nature and renewal.
Red
«Red flame»
It symbolizes good luck, joy, prosperity, and well-being. In mythology, protection from evil spirits.
Gold
«Rose Gold»
It symbolizes nobility and wealth.

Collection


Contacts
Get in touch kseniakuzminykh@yandex.ru

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